Brita Elite Pitcher Review

The Brita Elite Pitcher is one of the most popular water filter pitchers in the US, and for good reason. It offers a simple way to improve the taste and odor of tap water without any installation. Our editorial team compared specifications, buyer feedback, and key decision factors to give you an honest review. We did not test it in a lab, but we analyzed thousands of user reviews and technical data to help you decide if it's right for you.

Design and Build Quality

The Brita Elite Pitcher has a sleek, modern look with a slim profile that fits easily in most refrigerator doors. It holds 10 cups of water total, but the filtered reservoir holds about 5 cups, which is enough for a family of four for a day. The pitcher is made of BPA-free plastic, which is lightweight but some users find it feels a bit thin. The lid has a simple flip-top opening for easy filling, and a spout that pours without dripping.

One notable feature is the electronic filter change indicator on the lid. It uses a battery (included) and tracks how much water has been filtered, giving you a blinking light when it's time to replace the filter. This is a handy reminder, though some users have reported that the indicator can be unreliable, so it's still wise to keep track of the date.

The handle is comfortable to grip, and the whole unit is easy to carry even when full. The base is slightly tapered, which helps it fit in fridge door bins. However, the plastic can scratch over time, and the lid may not seal perfectly if not aligned correctly, which can cause slight leaks. Overall, the design is functional and user-friendly, but it's not built like a premium product.

Performance: What Does It Actually Filter?

The Brita Elite uses the Longlast filter, which is a combination of activated carbon and ion exchange resin. According to Brita, it reduces chlorine taste and odor, and it also reduces copper, cadmium, and mercury, among others. It is certified under NSF/ANSI 42 for taste and odor, and NSF/ANSI 53 for the reduction of certain contaminants. However, it's important to note that it does not remove lead, and it's not designed to remove dissolved solids like those that cause hard water.

In terms of real-world performance, most users report a significant improvement in taste and smell, especially if your tap water has a strong chlorine presence. The flow rate is decent, but it can slow down if the water is very cold, as cold water is more viscous. The filter lasts for 120 gallons, which is double the standard Brita filter, so you'll replace it less often. That's a plus for convenience, but the replacement filters cost more, so the overall cost per gallon is similar.

One thing to keep in mind is that the filter needs to be soaked in water for 15 minutes before first use, and you should run a few pitchers of water through it to prime it. This is a simple step, but some users skip it and then complain about a carbon taste in the first few glasses.

Ease of Use and Cleaning

Using the Brita Elite is straightforward: fill the top reservoir with tap water, wait for it to filter through, and pour. The filter change indicator takes the guesswork out of maintenance. Cleaning is also easy, as the pitcher and lid are top-rack dishwasher safe (without the filter). Hand washing is recommended to extend the life of the plastic, but the dishwasher does a fine job.

The main hassle is that the filter can be a bit tricky to install if you don't align it properly, but it's a simple push-and-twist motion. The spout is open, so dust can settle on it, but a quick rinse solves that. Overall, it's one of the easiest pitchers to maintain, which is why it scores high on ease of use.

Common Buyer Complaints

While the Brita Elite has a high rating, no product is perfect. Here are the most common complaints from buyers:

• Filter cost: The Longlast filter is more expensive than standard Brita filters, and some users feel the cost adds up over time.
• Plastic quality: Some users say the plastic feels thin and might crack if dropped.
• Indicator issues: The electronic indicator can sometimes malfunction, showing a red light prematurely or not at all.
• Slow filtration: When the water is very cold, filtration can take a few minutes, which is annoying for some.
• No lead reduction: For those concerned about lead, this pitcher is not certified for that, so they need to look elsewhere.

These complaints are relatively minor, but they're worth considering if you're on the fence.

How It Compares to Close Alternatives

The Brita Elite is often compared to the standard Brita pitcher, the Pur Classic, and ZeroWater pitchers. Here's a quick rundown:

Brita Elite vs. Brita Standard

The standard Brita pitcher uses the older filter that lasts 40 gallons and needs replacement every 2 months. The Elite filters 120 gallons and lasts 6 months. The Elite also has a slightly larger capacity and a slimmer design. However, the standard pitcher is cheaper upfront and the filters are less expensive. If you want to minimize filter changes, the Elite is better, but if you're on a tight budget, the standard is fine.

Brita Elite vs. Pur Classic

Pur Classic pitchers are similar in price and function, but they use a different filter that is certified for lead reduction. If lead is a concern, Pur might be a better choice. However, Pur filters need to be replaced every 2 months or 40 gallons, so the Brita Elite wins on longevity. Pur also has a slightly different design, with a more rounded shape that may not fit in all fridge doors.

Brita Elite vs. ZeroWater

ZeroWater pitchers use a 5-stage filtration system that removes almost all dissolved solids, resulting in TDS readings of 0. That's great for people with hard water, but the filters are expensive and need frequent replacement, and the water can taste flat to some. The Brita Elite is more affordable and better for taste improvement, but it doesn't remove minerals. If you want the purest water, ZeroWater is the winner, but for everyday use, the Brita Elite is more practical.

Value for Money

The Brita Elite Pitcher is priced in the mid-range for pitchers. The initial cost is reasonable, but the ongoing filter replacement is where the cost adds up. A Longlast filter costs roughly twice as much as a standard Brita filter, but it lasts three times as long, so the cost per gallon is actually similar. Over a year, you'll spend about the same on filters as with a standard pitcher, but you'll change them less often. The convenience of not having to replace filters as frequently is a plus for many.

Compared to alternatives, the Brita Elite offers good value if you prioritize ease of use and brand trust. However, if you need lead reduction, you might have to pay more for a Pur or a more advanced system. Check the current price on Amazon to see if it fits your budget.

Final Verdict

The Brita Elite Pitcher is a reliable, user-friendly water filter that does what it promises: it improves taste and reduces common contaminants. It's not the most advanced filter on the market, but it's a solid choice for most households. The Longlast filter is a big plus, and the slim design makes it easy to store. If you're looking for a simple, no-fuss solution to better-tasting water, the Brita Elite is worth considering. Just be aware of its limitations, especially regarding lead and hard water. For those with specific needs, there are better alternatives, but for the average buyer, this pitcher is a dependable pick.