Brita vs PUR Water Filter: Which Pitcher Is Better for Your Home?
Compare Brita and PUR water filter pitchers head-to-head on filtration performance, taste, filter life, price, and design. Our editorial team compared specifications, buyer feedback and key decision factors to help you choose the best pitcher for your home.
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Brita
Best overall for taste and affordability. Reduces chlorine taste and odor, lead, copper, and more. Long filter life and wide pitcher selection.
Check pricePUR
Superior reduction of contaminants like mercury and microbial cysts. Slightly shorter filter life but certified for more NSF standards.
Check priceBrita wins for overall value, taste, and filter longevity. PUR is better if you need maximum contaminant removal, especially for well water or specific health concerns.
Spec by spec
Highlighted cell wins that row.
| Brita | PUR | |
|---|---|---|
| Filtration Technology | Granular activated carbon and ion exchange | Granular activated carbon and ion exchange |
| NSF Certifications | NSF 42 (taste/odor), NSF 53 (lead, copper, mercury) | NSF 42, NSF 53, NSF 401 (emerging contaminants), NSF P473 (PFOA/PFOS) |
| Contaminants Reduced | Chlorine taste/odor, lead, copper, mercury, cadmium, zinc | Chlorine taste/odor, lead, copper, mercury, cadmium, zinc, microbial cysts, PFOA/PFOS, and more |
| Filter Life | 40 gallons (about 2 months) | 40 gallons (about 2 months) |
| Pitcher Capacity | Various sizes: 6, 10, 26, 27 cups | Various sizes: 7, 11, 18, 30 cups |
| Price per Filter | Lower cost per filter | Slightly higher cost per filter |
| Design Features | Easy-fill lid, filter indicator, dishwasher safe (except lid) | Filter change light, ergonomic handle, BPA-free |
Who should buy which
- + You want the best tasting water with improved clarity and odor reduction.
- + You prefer a longer filter life and lower ongoing costs.
- + You need a pitcher with a built-in filter change reminder and easy-fill lid.
- + You are concerned about a wider range of contaminants, including microbial cysts and PFOA/PFOS.
- + You want a pitcher with a filter change light that is easy to see.
- + You have well water or specific water quality issues that require extra certification.
Quick questions
Can I use Brita filters in a PUR pitcher or vice versa?
No. Brita and PUR filters are not interchangeable. They have different shapes and locking mechanisms. Always use the brand-specific filter for your pitcher.
Which brand removes more contaminants, Brita or PUR?
PUR generally reduces more contaminants according to NSF certifications. PUR filters are certified for NSF 401 (emerging contaminants) and NSF P473 (PFOA/PFOS), while Brita does not have these certifications. However, both reduce common contaminants like lead, copper, and chlorine.
How often should I replace the filter in my Brita or PUR pitcher?
Both brands recommend replacing the filter every 40 gallons or approximately every 2 months. Some pitchers have electronic or manual indicators to remind you.